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Elgiganten

Through automation, we made advertising more efficient, profitable and competitive.

Elgiganten

The Goal

Effectively create ads and keywords for the entire Elgiganten online offering, as well as create customized ads with high relevance linking directly to the product or category page.

The Results

Conversion Rate

+36%

Cost Per Click (CPC)

-10%

With the help of iActivate, we created customized ads with high relevance that linked directly to product or category pages.

Conversions

+177%

ROI

+61%

The Challenge

Elgiganten currently has about 20,000 products in its online offering. Because Elgiganten has a large number of products in its ever growing offering, it is a challenge to manually create keywords and ads that cover the entire catalog and to update the ads in a timely manner so that the information in the ads and on the site reflect what's actually available in that moment.

The Strategy

Implement iProspect's iActivate tool that creates campaigns, ads, and keywords based on the content of the product feed. iActivate has enabled us to:

1 Effectively?create keywords and ads that cover the entire range.

2 ?Create?more relevant ads and increase our Quality Score.

3 ?Avoid?incorrect price and incorrect information in the ads. By loading the information in the ads from the shopping feed, we always show the same information in the text ads as on the site.

4 ?Match?our advertising with inventory levels so we do not advertise on products that are out of stock or have low inventory levels.

5 ?Distribute?the work between the tool and the consultant effectively, giving the consultant more time to focus on strategy and analysis.

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